> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.zotabox.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Can I customize or it's 100% automated?

###### Product recommendations are fully automated.

* *Our machine learning system analyzes impressions, clicks, and upsell results to always show the most effective products. Items that perform poorly after multiple displays are automatically ranked lower, so customers won’t keep seeing products that don’t convert. **You can think of this as the most competent A/B testing for your upsell recommendation!***
* *Recently purchased items are prioritized using time-based weighting, and recommendations refresh daily with the latest order history.*
 
If there’s a specific product you no longer want to display — or if the product is no longer available — we can manually remove it from the recommendations or run an immediate data sync to ensure everything is up to date.

###### Display style is fully customizable.
* You can adjust the layout, colors, and design so the tool blends seamlessly with your store’s branding.
* For more information on which display style you can customize, please read this FAQ article: [What display settings can I customize in the tool?](https://help.zotabox.com/en/article/what-display-settings-can-i-customize-in-the-upsell-tool-12xqqih/)

[Have a chat with us](https://go.crisp.chat/chat/embed/?website_id=d95c70ce-826c-4a03-a95f-c8fc2b9af156) to customize even more. Zotasell team is always here for ALL YOUR NEEDS!